This time of year, real estate and mortgage professionals often make a list of what they hope to accomplish in the new year. Common goals may include increasing the number of deals closed, number of clients served, or total dollars originated. While these are all good resolutions, they don’t get to the root of reaching success: People and partnerships.
As Legacy CEO Scott Rerucha says, no one builds a business alone. The people you interact with and the partnerships you form as a member of your field is what make those wins happen. So how do you prioritize them to get to where you want to go?
1. Evaluate your “sphere of influence.”
During the Strategic Relationships class at Legacy University, Legacy Group Capital’s proven sales training program, our instructor Drew Nichol talks about where real estate and mortgage professionals find referrals. The most obvious place is your existing network, or the group of relationships you’ve already created in the industry as a result of your past work.
What does your sphere look like? Is it well-rounded, featuring a slew of fellow real estate and mortgage partners, builders, investors, and more? Or, on the contrary, does it fall flat (and if so, how)?
2. Understand and act on what your sphere needs.
How do these partnerships function? Have you been a good partner, checking in, asking questions, and nurturing your relationships so they last and are beneficial for both parties? It’s never too late to start prioritizing these efforts, so if that nurturing starts today, you’re doing better than yesterday.
Maybe there’s an introduction you can make between two members of your network. That’s a gesture that won’t be forgotten, and in the future may be fruitful for your sales.
3. Embrace that your personal development is a key driver of the value you bring to your sphere of influence
At Legacy U, we believe that there are three cornerstones of success — with potentially the most important being personal development. When you are in touch with your mindset and your habits, you can focus on prioritizing your relationships to earn and maintain the trust of your partners. That trust is the key to bigger and better business, bringing the success you desire.
Interested in driving your sales by discovering who you are and what sets you apart? Register for our first Legacy U class of the year on Wednesday, January 15th at Legacy’s Bellevue office.
